Nothing spends money without a human.
Approval gates on anything that buys, refunds, prices, or emails a customer.

Systems · AI automation · Aftermarket performance
At a glance
Human touches between cart and carrier — the pattern we build. That gap is the whole job.
Readouts describe the firm and the pattern it builds. Client outcomes are discussed under NDA.
Operating principles
Approval gates on anything that buys, refunds, prices, or emails a customer.
Timestamp, input, decision, output, cost. You can read what ran last night, line by line.
A named owner and a single click to stop it. It fails closed, never open.
Anything ambiguous goes to a person with the full context attached, not into the void.
The prompts, the runbook, the connectors, the credentials. No black box, no lock-in.
Per order and per month, in dollars, before you commit to it.
Six rules, running on a real queue tonight.
The stack we live in
Services
Your storefront and your ERP are both fine. It’s the gap between them that costs you an evening a day. We trace every hop an order takes, finish the Fishbowl setup most installs never finish, wire the storefront straight into it, and build the connectors where nothing exists to buy.
The work that only happens when a specific person is in — listings, tracking emails, stock updates, the Monday numbers — done by agents in seconds, on the systems you already own. With approval gates on anything that spends money, an audit trail on everything, and a kill switch that works.
Buyers in this industry shop by application, not by SKU list. We rebuild the storefront around how they actually search, make product pages answer “will this fit?” before anyone calls, and get the catalog data into the shape distributors and marketplaces can ingest.
Start here
We trace one order end to end — through your storefront, your ERP, your carrier, your books, and every spreadsheet in between — and come back with what it actually costs you and what to build first.
Yours to keep — including if you build it yourself, or hand it to somebody else.
You get
Fixed fee, quoted on the first call, credited in full against the build if you go ahead. Most engagements start here. Some end here, and that’s a fine outcome.
Book the Systems DiagnosticApproach
Walk the operation, pull the data, and trace how an order actually moves — through the storefront, the ERP, and every spreadsheet in between.
A direct read-out: what we found, what it costs, what to build. Sequenced by payback, with effort and an owner against each item.
We build — integrations, agents, storefronts, dashboards — alongside your team, shipped in increments you can check. Most firms stop before this. This is where the value is.
Your team runs it. We review on an agreed cadence, verify the metrics held, and address drift. Some clients keep a retainer. Some don’t need one.
Orders keyed in twice. Inventory that never matches. A site that costs more than it makes. Tell us which one it is and we’ll tell you straight, on the first call, whether we can fix it.